Katie G.
Writer, Artist & Healing Arts Practitioner | Arts in Medicine MA Candidate Studying the Impact of the Creative Process on Chronic Illness
- Role
- Digital Content Strategy Lead at Taco Bell
- Location
- Phoenixville, PA, US
- LinkedIn followers
- 500 followers
Experience
Digital Content Strategy Lead
Oct 2025 — Present · Irvine, CA, US
Define, implement and scale a consistent brand voice and tone across all digital platforms, ensuring alignment with the broader marketing and creative strategy- Collaborate closely with product designers, UX researchers, product managers, marketing teams, and creative teams to create content that enhances the user experience while maintaining brand identity- Lead the creation of content guidelines and documentation to ensure consistency in digital experiences across web, mobile, and app interfaces and track and analyze performance of content to measure effectiveness and identify areas for optimization- Craft clear, engaging, and accessible UX copy, including UI text, microcopy, error messages, notifications, and onboarding flows- Work with researchers and designers to develop content-informed user journeys, ensure seamless storytelling throughout the customer experience, and test performance of generated copy- Optimize content for clarity, usability, and conversion, based on quantitative insights, A/B testing, and user feedback- Employ a measurement and evaluation strategy defining and leveraging standards to analyze and evaluate performance of current content and identify areas and opportunities for improvement.
Education
West Virginia University
Master of Science (M.S.), Integrated Marketing Communications
2016
Franklin University
Bachelor of Science, Public Relations
University of Florida
Master of Arts - MA, Arts in Medicine / Arts in Health
Skills
- Writing
- Editing
- Microsoft Word
- Online Advertising
- Online Marketing
- New Media
- Jigsaw
- Youtube
- Salesforce.com
- Media Buying
- Copywriting
- Event Planning
- Journalism
- Hootsuite
- Microsoft Office
- Email Marketing
- Buffer
- Social Networking
- Public Relations
- Social Media Marketing
- Media Relations
- Digital Marketing
- Webex
- Newsletters
- Microsoft Excel
- Blogging
- Marketing Communications
- Ppc
- Advertising
- Digital Strategy
- Basecamp
- Marketing
- Web Marketing
- Media Placement
- Public Speaking
- SEO
- Hoovers
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