Katie Laughter

About Katie Laughter

Versatile designer with 12+ years of experience building brand systems​ and visual identities​ for global brands across tech​ and retail, including Zscaler, Wasp Barcode, Rent-A-Center, Fossil, and Sally Beauty.I thrive in fast-moving environments and love working with cross-functional teams to bring clarity, consistency, and a little creative joy to complex projects. Known for being calm under pressure, solution-focused, and easy to work with, I aim to create a positive, high-impact atmosphere wherever I go.Some things I bring to the table:+ Building scalable design systems, brand guidelines and toolkits+ Mentoring other designers+ Staying current on emerging tools and technologies, including generative AI, to improve creative workflows​I also happen to love presentation design. Yep, I\'m one of those people. From event keynotes to internal resources like First Meeting Decks - FMDs - or Sales Processes, I excel at bringing stories (and decks) to life with my specialized experience across design, motion/animation, Sales Enablement and corporate standards.Outside of work, you’ll find me watercolor painting, gardening with my chickens and my Australian shepherd Zeke (the best boy), planning my next pond project, and soaking up as much nature as I can.

Experience

1. Senior Visual Design Lead

   Zscaler

   Sep 2024 — Present · San Jose, CA, US

Education

• East Texas A&M University

  Bachelor's degree

• Texas A&M University-Commerce

  BFA

Skills

• Marketing
• Art
• Layout
• Art Direction
• User Interface Design
• Posters
• Web Design
• Brand Development
• Branding
• Indesign
• Graphic Design
• Branding & Identity
• Photoshop
• Packaging
• Typography
• Adobe Creative Suite
• Creative Direction
• Vector Illustration
• Logo Design
• Illustration
• Graphics
• Image Manipulation
• Brochures
• Advertising
• Dreamweaver
• Illustrator