Katie Fourcin

About Katie Fourcin

I have over 20 years of experience defining and executing communications strategy, messaging, and media relations efforts for consumer and B2B technology brands. My strengths include defining communications plans that drive awareness and shift perceptions; uncovering the most compelling facets of a story; bringing stories to life in words; and preparing spokespeople to present with impact to external audiences. I counsel my business, marketing and engineering partners on communications strategy, and the PR implications of business and product decisions. By asking the right questions before they get asked by reporters and analysts, I drive for clarity around complex issues. I have a knack for articulating the right message, with an outside-in approach that builds awareness and understanding among influencers and their audiences. I coach executive spokespeople on how to most effectively land desired PR outcomes. And I’m an experienced spokesperson myself, across both print and broadcast, with local and national TV appearances including NBC’s TODAY Show. Specialties:+ Communications strategy + Narrative development + Corporate messaging and positioning + Spokesperson training and coaching + Media & industry analyst relations + Writing – Blogs, narratives, talk tracks, press releases, company & product backgrounders, executive bios, contributed articles, position pieces, speeches

Experience

1. Communications Director, Modern Work

   Microsoft

   Dec 2019 — Present · Redmond, WA, US

   Currently lead the communications team responsible for Microsoft Teams and Microsoft Viva, which companies across the globe are using to connect, collaborate and deliver an engaging employee experience.