Katie Desir
Sales Marketing Leader | Driving Market Growth & Customer Engagement | Aligning Strategy, Storytelling & Impact
- Role
- Sales Marketing Manager at Aventiv Technologies
- Location
- Bethlehem, PA, US
- LinkedIn followers
- 500 followers
About Katie Desir
I’m a sales marketing leader with 15+ years of experience driving market growth and elevating customer engagement. I lead a team that develops all customer‑facing materials, delivers high‑impact email communications, and equips sales and account management with strategic content that strengthens every stage of the buyer journey.I guide sales marketing for products, support RFP and prospect demos, build sales playbooks, and lead lead‑generation efforts that expand reach and influence. My background spans marketing, communications, digital strategy, and sales enablement—allowing me to align strategy, storytelling, and execution to create meaningful impact.
Experience
Sales Marketing Manager
Jan 2025 — Present
Manage all customer-facing campaigns and materials- Develop lead generation programs and campaigns- Develop national and regional marketing strategies for retention and growth - Support the AM and AE teams for outbound campaigns, conferences, and meetings- Partner with product marketing and corporate affairs for messaging campaigns- Manage the Sales Marketing team including a content creator/writer, event coordinator, and graphic designer- Internal owner of the customer advisory group for engagement and feedback- Partner with sales training to ensure adoption of materials for the sales teams
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor of Arts - BA, Magazine Journalism
Syracuse University College of Arts and Sciences
Bachelor of Arts - BA, Psychology
Skills
- Customer Relationship Management (Crm)
- Email Marketing
- Storytelling
- Ap Style
- Publications
- Branding & Identity
- Indesign
- Social Media
- Content Management Systems (Cms)
- Public Relations
- Media Relations
- Wordpress
- Marketing
- Copy Editing
- Newsletters
- Event Planning
- Journalism
- Editorial
- Editing
- Web Content Writing
- Magazines
- Social Networking
- Press Releases
- Web Content Management
- Brand Management
- Content Strategy
- Marketing Strategy
- Social Media Marketing
- PR
- Fashion
- Blogging
- Vendor Management
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