Katie Decapria

About Katie Decapria

With nearly a decade of consumer marketing experience across CPG and durable industries, Katie has contributed to the success of some of America’s most beloved family brands, including HERSHEY’S, Pillsbury, and Cheerios. In addition to her passion for consumer brands, Katie is a mom of two energetic, sports obsessed young boys. She is an avid reader, runner, Peloton-er, and gardener, and is currently nurturing a budding passion for tennis.

Experience

1. Senior Brand Manager, Halloween & Valentine\'s

   The Hershey Company

   Mar 2025 — Present · Hershey, PA, US

Education

• University of Pittsburgh

  Bachelor of Science in Business Administratioin, Finance, Accounting, Certificate Program in Leadership & Ethics

• Carnegie Mellon University - Tepper School of Business

  Master of Business Administration (MBA), Marketing, Organizational Behavior, Strategy

  2015 — 2017

Skills

• Online Marketing
• Customer Service
• Social Media Outreach
• Pay Per Click (Ppc) Advertising
• Google Analytics
• Social Media Marketing
• Google Adwords
• Social Media
• Event Planning
• Email Marketing
• Online Communication
• Web Development
• Brand Management
• Web Analytics
• Writing
• Online Content Creation
• Customer Experience
• Online Advertising
• Public Speaking
• Presentations
• Advertising
• Strategic Planning
• Analytics
• Public Relations
• E-Commerce
• Strategy
• Digital Marketing
• Web Design
• Fundraising
• Ppc
• Social Marketing
• Microsoft Excel
• Marketing
• Leadership
• Management
• Facebook
• Marketing Strategy