Katie Copeland
Director, Strategic Media at Excitant Digital Media
- Role
- Director, Strategic Media at Excitant Media
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Katie Copeland
An experienced and strategic digital marketer with twenty years of experience in paid…
Experience
Director, Strategic Media
Apr 2020 — Present · Sacramento, CA, US
Led omnichannel digital advertising efforts across a variety of platforms. Oversaw multiplatform campaigns and collaborated with cross-functional teams to deliver innovative and effective media strategies that engaged target audiences across all touchpoints.
Education
University of California, Santa Cruz
B.A.
2001 — 2003
California State University-Sacramento
MBA
2007 — 2010
Skills
- Marketing
- Mobile Marketing
- Ppc
- Analytics
- Media Relations
- E-Commerce
- Salesforce.com
- Media Buying
- B2b Marketing
- Video
- Interactive Marketing
- Account Management
- Web Analytics
- Integrated Marketing
- New Media
- Mobile Advertising
- Google Adwords
- Sem
- Strategic Planning
- Sales
- Lead Generation
- Google Analytics
- Media Planning
- Business Development
- Statistical Modeling
- Digital Marketing
- Advertising Sales
- Brand Management
- Content Strategy
- Social Media Marketing
- Marketing Strategy
- Sales Operations
- Digital Strategy
- Online Marketing
- Mobile Devices
- Digital Media
- Social Networking
- Broadcast
- Advertising
- B2b
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