Katie Clowers

About Katie Clowers

I’m a revenue-focused events and experiential marketing leader with 12+ years of experience building and scaling global event programs for B2B SaaS and technology companies.I specialize in owning end-to-end event strategy—from GTM alignment and audience targeting to execution, measurement, and pipeline attribution—across in-person, virtual, and hybrid formats. My work spans customer conferences, enterprise-focused events, executive programs, field marketing, and product-driven experiences.Currently, I lead global events for a remote-first SaaS organization, including a flagship customer and partner conference with attendees that has generated more than $40M in influenced pipeline. I manage 20+ events annually, including international programs, while partnering closely with Sales, Channel, Product, and Executive leadership to ensure events directly support revenue and growth goals.What I’m known for:• Turning events into measurable revenue drivers• Building scalable GTM-aligned event programs• Leading cross-functional stakeholders in remote environments• Balancing creative experiential design with operational rigor• Delivering high-impact experiences while optimizing cost and ROII thrive in fast-paced, distributed teams and enjoy translating complex products into compelling, high-value experiences that connect customers, partners, and internal teams.

Experience

1. Sr Marketing Events Manager

   Scale Computing

   Mar 2023 — Present

   I oversee the execution of our corporate events, including our flagship partner and customer conference, Platform I manage corporate B2B events, digital events and webinars, trade shows, enterprise and partner recruitment events and oversee the marketing event materials for all events to ensure messaging and content consistency. I continue to:Increase the sales team\'s efficiency by clearly outlining goals and objectives for each event.Lead events training/best practices for the sale and marketing teams.Set ROI expectations for each event and tracks results to strategically plan future sponsorships.Maintain Global Events Calendar and manage budget for all events.

Education

• The University of Alabama

  BFA, Summa Cum Laude, Art History and Italian Language

  2005 — 2008

• Savannah College of Art and Design

  MA, Graphic Design

  2009 — 2010