Katie Bosworth

About Katie Bosworth

With 15+ years of experience driving impactful marketing campaigns across the U.S, I bring a strategic-meets-creative approach to every project. From non-profits and government agencies to hospitality groups, fashion brands, sports leagues, and entertainment companies, I’ve built and led full-scale marketing efforts that deliver results.My background spans communications strategy, brand development, and digital strategy — with a focus on blending storytelling with data to elevate visibility, engagement, and business growth. Whether it’s launching a new brand, revitalizing an established one, or crafting experiences that resonate across platforms, I’m passionate about delivering innovative, tailored solutions.Core specialties:• Brand strategy & identity• Social media strategy & content creation• PR, media relations & influencer outreach• Strategic planning & campaign execution• Event publicity & grassroots marketing• Client management & contract negotiation• Competitive research & data analysis• Team leadership & cross-functional collaboration

Experience

1. Sr Marketing Manager

   Islands Restaurants

   Aug 2025 — Present · Carlsbad, CA, US

   As Senior Marketing Manager for Islands Restaurants, I create and lead the brand’s marketing strategy, guest engagement initiatives, and revenue-driving programs across 39 full-service locations. I drive all internal and external marketing efforts, using data and insights to shape campaigns that elevate brand visibility, increase traffic, and strengthen guest loyalty.I lead integrated marketing across advertising, digital media, social, email, website, PPC, CRM, and our loyalty/mobile app. Working closely with Operations, Food & Beverage, and agency partners, I build and execute campaigns that support menu innovation, enhance in-store activation, and improve the overall guest experience.I direct the creative process from concept through execution, developing content and communications that align with brand standards across menus, promotions, and in-restaurant materials. I also identify emerging industry trends, analyze performance data, and optimize marketing investments to deliver measurable results.I lead and develop the in-house marketing team, fostering a culture of collaboration, innovation, and accountability.Key Focus Areas:• Integrated marketing strategy & brand leadership• Loyalty & retention program growth• Digital, social, website, CRM & mobile app engagement• Systemwide campaign development & in-store execution• Creative strategy, content production & agency oversight• Budget ownership, forecasting & performance optimization• Cross-functional leadership with Operations & Food & Beverage• Team leadership, talent development & organizational alignment

Education

• University of Kentucky

  Bachelor of Arts, Integrated Strategic Communication

  2007 — 2010

Skills

• Strategic Consulting
• Financial Managment
• Large Group Facilitation
• Strategic Communications
• Public Relations
• Marketing Strategy
• Social Media Marketing
• Corporate Events
• Public Speaking
• Corporate Branding
• Special Events
• Logistics Planning
• Contract Management
• Event Planning
• Meeting Planning
• Retreat Facilitation
• Blogging
• Volunteer Management
• Social Media
• Event Management
• Fundraising
• Marketing Communications
• Non-Profits
• Strategic Planning
• Corporate Communications
• Promotions
• Community Relations
• Newsletters
• Press Releases
• Microsoft Office
• Team Building
• Budgeting
• Internal Communications
• Sponsorship
• Digital Media
• Facebook
• Media Relations
• Email Marketing
• Marketing
• New Media