Katie B.
Design and Personalization Lead @Bogg Bag
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WORK HISTORY
Design and Personalization Lead @Bogg Bag
NY, US
As the Product Design and Innovation Lead, I oversee the design and development of handbags, accessories, and new product categories, driving the creative direction and ensuring alignment with market trends and customer needs. I lead the design process, collaborate with the merchandising team to shape product assortments, and maintain a cohesive aesthetic across both Mainline and SMU collections. Working closely with cross-functional teams, including marketing, sales, and manufacturing, I ensure successful product development and launch strategies.
EDUCATION
Columbus College of Art & Design
Bachelor of Fashion Design
SKILLS
ABOUT KATIE B.
Highly skilled and forward-thinking designer with a focus on design and trend. Currently leading Jibbitz design and driving trend direction at the global footwear brand Crocs. Graduated with a BFA in Fashion Design and a minor in Business from Columbus College of Art and Design, specializing in textile and embellishment with an emphasis on natural and sustainable design. Previously, interned at VPL, an innovative product company committed to sustainability, where I worked closely with founder Victoria Bartlett on various creative aspects. At Crocs, I began as a print and color designer and quickly took on the responsibility of leading the Jibbitz business with my consumer and culture-led designs. Currently, I am leading Jibbitz design, contributing to trend direction, developing footwear concepts based on curated trend stories, and collaborating on energetic projects.
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