Katie Beggs

About Katie Beggs

I\'m a marketing and communications professional passionate about storytelling, branding…

Experience

1. Senior Marketing Manager

   Compass Digital

   Jan 2022 — Present

   I develop and oversee execution of strategic marketing initiatives for a variety of products and services in the Business & Industry and Healthcare space. Products include front-of-house, consumer-facing technology like mobile applications, to back-of-house, business-facing solutions like DaaS platforms. I\'ve had the opportunity to lead net-new product brand development, from naming and trademark clearance, to positioning, competitive analysis, developing value propositions, and driving go to market strategy. As the Senior Marketing Manager, I recently lead marketing strategy for a successful brand revitalization that increased conversion, acquisition allocation, and app installs. I have experience pitching strategy to executive leadership to gain needed buy-in, and I\'ve been able to present results and launch initiatives on large webinars, to coworkers at all levels. I currently lead a team of marketing managers and a specialist, and get to work closely with cross-functional teams. I\'ve been able to participate in our company\'s Digital Futures Initiative, being a supervisor for interns and having the opportunity to provide insight to additional cohorts.