Katie Attenborough
Alfa Romeo & Maserati Brand Training Manager, Mobile Learning and Digital Tools Marketing Manage @Fca Fiat Chrysler Automobiles
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WORK HISTORY
Alfa Romeo & Maserati Brand Training Manager, Mobile Learning and Digital Tools Marketing Manage @Fca Fiat Chrysler Automobiles
Lead project teams to research, develop, and implement Alfa and Maserati training programs and innovative learning solutions with the correct Brand messaging• Develop annual Alfa and Maserati Brand training curriculum and presented to executive Brand team• Lead creative team (writers, interactive programmers and asset managers) in developing best-in-class trainingmaterials and ensure timing, budget and scope are met• Interface with all levels of organization to communicate Brand objectives and elevate the Client Experience• Support both Performance Institute and Brand\'s department goals• Work with internal and agency teams to meet training and certification requirements• Lead Mobile Learning team (BrainBoost) to create remote learning applications, update content, market program and create and market quarterly incentives• Responsible for the Training and Marketing of the Performance Institute Digital tools, including iShowroom and OS+
EDUCATION
Central Michigan University
Bachelor of Arts, Journalism/Advertising
SKILLS
ABOUT KATIE ATTENBOROUGH
Over 25 years Project/Account/Brand Management experience spanning several disciplines and product lines-Strategic Planning, CRM, Advertising, Digital, Shows and Events, Branding, Launch Planning-Chrysler, Jeep, Dodge, Mopar, Harley-Davidson 90th Anniversary, Delphi Corporate, Delphi Motorsports, Delphi New Markets, Delphi Medical Systems•Combined agency and client-side experience supporting both established products and new product development.•Excellent negotiation, motivation, and communication skills.•Highly organized and self-motivated with a track record for meeting timelines •Strong leader and team player, adept at supporting team members and bridging both internal and external client communications.Specialties: Team Building, Account /Project Management, Conflict Resolution
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