Katie Davis

About Katie Davis

I’m a builder and innovator at heart: of teams, strategies, and solutions that connect brand vision to measurable growth. Over the past several years, I’ve launched new business divisions, led transformative omnichannel campaigns for nine-figure brands, and built consulting practices that expanded revenue and deepened client partnerships in an increasingly multichannel world.My expertise spans omnichannel commerce, retail media, and brand marketing strategy from Amazon, Sephora, Ulta, and more to advanced measurement frameworks like incrementality, and AMC. As a versatile intrapreneur, my ability to translate complexity into clear, actionable strategies aligns cross-functional teams to make innovation stick.I thrive at the intersection of strategy and execution: defining strategic frameworks, piloting new initiatives, and coaching high-performing teams to deliver real business impact.Core Strengths: Leadership • Brand & Omnichannel Strategy • Retail Media • Measurement & Attribution • Product & GTM Strategy

Experience

1. Director of Retail Marketing

   Power Digital Marketing

   Apr 2024 — Present · San Diego, CA, US

   As Director of Retail Marketing, I lead strategy and innovation across omnichannel commerce and retail media for high-growth consumer brands. Beyond department leadership, I play a key role in shaping agency-wide media strategy, measurement, and growth methodologies that tie marketing investment to revenue outcomes for multi-revenue stream brands.Key Highlights- Scaled the Retail Marketing department from inception to a $50M+ dollar practice, building dedicated capabilities in Amazon DSP, retail media consulting, and omnichannel strategic planning- Key player in development of omnichannel retail forecasting methodology, integrating profitability, revenue, and media planning to drive accuracy and executive decision-making- Act as a thought leader in measurement within retail media, shaping how omnichannel retail brands approach incrementality, and AMC-based analysis- Drive strategy across Amazon and key emerging retail media networks (Walmart, Target, Instacart, Sephora, Ulta, and more), ensuring integrated activations that align with both brand equity and revenue growth- Coach and develop a high-performing team, advancing senior leaders and establishing scalable frameworks that support sustainable client growth- Partner cross-functionally with executives and department leads to refine service offerings, pilot new capabilities, and influence the agency’s broader end-to-end commerce POV.

Education

• University of San Diego - Knauss School of Business

  Bachelor’s Degree, Double Major in Business Administration and Marketing; Minor in Spanish