Katie Zapfel
Director, Employee Communications & Engagement @Intuitive
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WORK HISTORY
Director, Employee Communications & Engagement @Intuitive
Sunnyvale, CA, US
Lead internal communications strategy, visionary roadmap, and development for Fortune 500 global medical technology company.• Translate complex business narratives into compelling campaigns that drive engagement, understanding, and culture.• Oversee editorial calendar and content development for corporate intranet, newsletter, digital signage, and internal email capabilities.• Develop executive-ready presentations, corporate narratives, and collateral.• Oversee employee event strategy, planning, communications, and execution for 9 corporate events annually, achieving over employee touchpoints and consistently increasing engagement scores YoY.• Lead team through significant reorganizations while improving team EX survey scores and ensuring positive, collaborative, and successful realignments.
EDUCATION
University of Wisconsin-Milwaukee
Bachelor's degree, Journalism & Mass Communication
SKILLS
ABOUT KATIE ZAPFEL
Strategic marketing and communications leader with deep experience strengthening brands, engaging audiences, and elevating storytelling to achieve organizational goals. Expert in multi-channel content strategy, internal and external communications, digital and social media marketing, branding, media relations, events, and data analytics. Brings diverse experience in B2B, B2C, and nonprofit healthcare, technology, and higher education organizations with a track record of leading high‑performing teams and driving measurable growth.Author of “Forever In Your Heart”, a book for children and families navigating grief after the loss of a loved one.
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