Katie Wade
Team Lead Customer Marketing @ Atlassian | 13 years in the Atlassian Ecosystem | Former Google, Praecipio
- Role
- Senior Team Lead, Customer Marketing at Atlassian
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Katie Wade
Customer Advocacy, Customer Marketing & Brand Amplification Leader. 15+ years…
Experience
Senior Team Lead, Customer Marketing
Jul 2022 — Present
Lead and mentor a high-performing Customer Marketing team, shaping strategy and driving impactful customer proof for both marketing and sales initiatives. Oversee customer sourcing for events, analyst reports, investor relations, multi-channel marketing campaigns, and sales reference opportunities. Implement innovative systems for prioritization and scale. Spearhead development of Atlassian\'s customer story narrative, exemplifying product value and driving business growth through customer advocacy. FY24 Key Accomplishments:• Led the team to meet and exceed all FY24 Customer Marketing KR\'s• Increased Advocacy Program membership by over 60% y/y• Supported >$19M in sales opportunities through strategic customer references• Orchestrated high-impact customer stories for global brands including Mercedes-Benz, United Airlines, Roblox, and Rivian• Spearheaded the launch of Orca, platform used to manage and leverage our advocates and sales references• Sourced customer interviews for analyst reports with results that positively impact Atlassian\'s market placement, including-> Forrester Wave on ESM (Atlassian selected as a Leader)-> TechTarget Enterprise Strategy report (25% reduction in the length of all projects), and-> Forrester TEI Report for Confluence ($21.1M total benefits over three years)
Education
California State University San Marcos
Bachelor of Arts (B.A.), International and Intercultural Communication
2006 — 2010
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