Katie W.
Lifecycle Marketing Manager | Lead Nurturing, CRM
- Role
- Senior Performance Marketing Manager at Intuit
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Katie W.
Accomplished and results-driven Lifecycle and CRM Marketing Leader with 10+ years of experience designing customer journeys driving engagement across Saas and e-commerce brands. Expertise in spearheading lifecycle marketing and cross-channel campaigns, enhancing user experience through testing, and implementing strategies. Proficient in increasing ROI, implementing client acquisition techniques, retention and subscription messaging as well as conducting market research.SkillsMarketing Strategy & Campaign Management: Expertise in developing and executing comprehensive marketing plans that increase user engagement and retention across subscription-based, free, and retail user segments.Team Leadership & Cross-Departmental Collaboration: Proven track record of leading marketing teams and facilitating collaboration across departments to drive project success.Data Analysis & Market Research: Skilled in utilizing analytics and research to identify trends and areas for improvement, informing strategic decisions.Content Development & Multi-Channel Messaging: Adept in creating compelling content and implementing effective communication strategies across various platforms.Core Competencies- Email Marketing, Strategic Planning, ROI, Strategic Planning, Continuous Improvement, Cross-Functional Team Leadership, Customer-Centric Techniques, Lifecycle Marketing, CRMTechnical Skills- Braze, Hubspot, CheetahDigital, Iterable and other ESP platformsIn-app, push and sms messaging
Experience
Senior Performance Marketing Manager
Aug 2025 — Present · Mountain View, CA, US
Education
Santa Rosa Junior College
Marketing
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