Katie Viana
Abm Marketing Manager @Avalara
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WORK HISTORY
Abm Marketing Manager @Avalara
Support the planning, execution, and optimization of account-based programs across several main segments within Avalara. Manage impactful ABM programs, ensure the targeting is optimized, and important channels are leveraged and every effort drives measurable results. • Work with fellow team members to support the execution of ABM strategy, from data collection & analysis on target accounts to measuring marketing tactics for effectiveness and optimization opportunities.• Collaborate closely with key stakeholders across demand generation, revenue operations, marketing operations, sales, content, design, and analytics to create effective ABM programs while ensuring they are well-aligned with broader marketing and go-to-market initiatives.• Work with sales leadership to ensure reps are supported as they outbound to target accounts, accounts are handed off smoothly and worked to our shared expectations, and programs are communicated and enabled clearly to key sales teams.• Tools & Technologies: Salesforce, Outreach, Eloqua, Espresso, Highspot, Powerbi, Okta, OneDrive, 6Sense
EDUCATION
University of California, Riverside
Bachelor of Arts
Newcastle University
Master of Arts in Media & Public Relations
University of California, Riverside
Bachelors of Arts
Santa Monica High School
High School Degree
ABOUT KATIE VIANA
I\'m a passionate marketing expert dedicated to crafting and executing dynamic marketing strategies and enhancing brand visibility. My expertise spans media and creative strategy, market research, comprehensive marketing planning, project management, and public relations. I thrive on continuously honing these skills to create resonant brand experiences. Outside of my professional life, I\'m a devoted dog mom to an energetic English Bullterrier, embracing the joys and adventures of caring for my spirited four-legged companion.
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