Katie van Dam

Experience

1. Owner Founder

   Little Fuss

   Apr 2021 — Present

   I quickly and responsibly built a sustainable online retail business focused on selling European designer home goods. The business is intended to highlight designers and makers who have limited reach in the US. The business included providing leadership for a team of 4 in the rapid build out and launch of the Little Fuss website.• Develop and maintain comprehensive business work plan• Develop long and short term strategies and tactics for sustained growth and profitability• Create brand and messaging to attract and retain customers• Identify and procure products aligned with the business vision and brand• Develop and implement digital marketing strategy to optimize selling channels and grow customer base• Develop and manage all technology including build out of Shopify website• Develop and manage budgets for marketing, operations, and technology• Initiate and manage buyer and wholesale agreements to ensure product continuity and maintain profitable margins• Create a culture of success and co-worker enablement and satisfaction• Oversee operations to ensure customer satisfaction• Set legal and financial requirements to ensure business integrity and stability

Education

• University of Wisconsin-Madison

  Bachelor of Arts (BA), School of Journalism - Strategic Communication, Digital Studies

  2011 — 2015

Skills

• Event Planning
• Microsoft Word
• Customer Service
• Sharepoint
• Wordpress
• Indesign
• Project Management
• Social Media
• Powerpoint
• Radian6
• Public Speaking
• Leadership
• Sysomos
• Travel Photography