Katie Toth

About Katie Toth

Strategic hospitality marketing leader with 10+ years of experience driving revenue…

Experience

1. Senior Marketing Manager, Parks & Resorts

   Delaware North

   Oct 2021 — Present · Buffalo, NY, US

   Leads cross-functional campaign planning for lodging clients across Grand Canyon and Yosemite properties, driving demand and ensuring seamless execution- Collaborates closely with operations, sales and revenue management teams to identify key booking windows, creating targeted packages and offers- Manages the creative development process for annual and seasonal campaigns across social media, email, paid media and on-property collateral, ensuring brand consistency and alignment with stakeholder goals- Briefs creative studio teams with strategic direction to deliver high-impact content, including digital ads, print materials and unique property activations- Audits and refines visual brand identity in collaboration with internal and freelance creative teams, commissioning lifestyle photoshoots to fill content gaps- Aligns with performance media stakeholders to optimize creative materials, ensuring campaign deliverables meet both strategic planning objectives and creative standards- Conducts daily performance reviews with stakeholders, providing actionable insights to refine marketing efforts and improve outcomes.

Education

• Buffalo State University

  Bachelor of Arts in Public Communication

  2008 — 2012

Skills

• Public Relations
• Social Media Marketing
• Graphic Design
• Social Media
• Marketing Communications
• Advertising
• Digital Marketing
• Online Advertising
• Email Marketing
• Integrated Marketing
• Direct Marketing
• Digital Media
• Wordpress
• Event Planning
• Marketing
• SEO
• Facebook
• Blogging
• Social Networking
• Online Marketing
• Google Adwords
• Google Analytics
• Copywriting
• Press Releases
• Brand Development
• Web Analytics
• Newsletters
• Lead Generation
• Analytics
• Editing
• Market Research