Katie Tefft

About Katie Tefft

Senior marketing leader with a proven track record of leading integrated, cross-functional launches for luxury consumer and technology brands. Deep expertise in orchestrating fixed-date launches, aligning Product, Marketing, Retail, Partnerships, and Operations to deliver cohesive customer experiences across digital and physical touchpoints.Experienced in product launches, retail expansion, and in-person brand experiences, with deep lifecycle and retention expertise that drives sustained growth post-launch. Known for translating complex product capabilities into clear, compelling messaging and mobilizing teams toward a single launch with measurable business impact.

Experience

1. Associate Vice President, Crm & Retention

   Saks Off 5th

   May 2025 — Present

   Define and lead the CRM & Retention strategy, evolving the organization from a predominantly promotional, calendar-driven approach to a customer-centric, lifecycle-led model- Own the CRM roadmap across Email, SMS, Loyalty, Triggered, and Transactional programs, balancing near-term revenue performance with foundational lifecycle and personalization investments- Drive material increases in purchase frequency and demand by introducing a Real-Time Trigger strategy, positioning triggered messaging as a core growth lever and delivering 3x demand- Partner with Analytics to identify churn-risk segments and develop lifecycle-based reactivation strategies, resulting in a +5% lift in demand and improved customer re-engagement- Redefine promotional strategy within CRM by testing contribution-margin-positive thresholds across key segments, reducing over-discounting while delivering +18% lift in demand versus legacy threshold offers- Lead the evolution of personalization capabilities, including product recommendation logic and pricing rules, contributing to 26x revenue growth from personalized placements- Expand the CRM ecosystem and future growth runway by integrating credit card sign-ups into lifecycle journeys, strengthening early activation and driving +4.4% month-over-month subscriber growth.

Education

• McGill University

  Bachelor of Arts - BA, Psychology

  1995 — 1999

Skills

• Multi-Channel Marketing
• E-Commerce
• Email Marketing
• Retail
• Direct Marketing
• Phone Etiquette
• Digital Marketing
• Relationship Marketing
• Positioning
• Marketing
• Analytics
• Lead Generation
• Customer Acquisition
• Product Marketing
• Interactive Marketing
• Integrated Marketing
• Marketing Strategy
• Market Research
• Segmentation
• New Business Development
• Competitive Analysis
• Advertising
• Digital Strategy
• Online Advertising