Katie Stoddard

About Katie Stoddard

I am the owner, founder, and managing director of Ed2Market - an agency specializing in marketing strategy and implementation for education entities. As a former educator and classroom teacher with a master’s degree in Curriculum & Instruction, my background and experience establishes me as an expert in marketing for K-12 education. Per my background, I have spent 15+ years in educational publishing and professional development in content development and marketing roles, for companies such as Voyager Sopris Learning, Houghton Mifflin Harcourt, Corwin, and mindSpark Learning. While at Corwin, I oversaw the marketing team for professional learning services and helped transform Corwin’s brand from just a publisher to an industry-leading, full-service professional learning provider.I have always been invested in student achievement and what works best in schools and classrooms. Ed2Market embodies this mission, as we support innovative companies to impact teaching and learning through their products and services.

Experience

1. Founder & President

   Ed2market

   Jan 2020 — Present · US

   Manage and execute high-level marketing initiatives at Ed2Market (formerly Katie Stoddard Consulting) for education entities such as curriculum companies, professional development providers, ed tech organizations, authors, nonprofits, and more.

Education

• Western Michigan University

  Bachelor's degree, English

• University of Denver

  Master of Arts (M.A.), Education

  2003 — 2005

Skills

• Copywriting
• Publishing
• Academic Publishing
• Editorial
• Editing
• Content Development
• Marketing
• Online Publishing
• Content Management
• Publications
• Instructional Design
• Leadership
• E-Learning
• Social Media
• Textbooks
• Lead Generation
• Ebooks
• Books