Katie Spikes
Director of CRM & Customer Marketing - Custom Ink
- Role
- Director of Crm & Customer Marketing at Custom Ink
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Katie Spikes
Experienced, creative, and analytical eCommerce leader with 15 years of experience building consensus and leading at all levels through powerful communication and data driven decisions.
Experience
Director of Crm & Customer Marketing
Aug 2021 — Present
Architect breakthroughs in customer relationships and lifetime value through an industry-leading CRM infrastructure and robust contact strategy through the funnel while developing a high-performing team and helping lead the overall marketing efforts.
Education
The University of North Carolina at Chapel Hill
BA, Journalism/Mass Media, and Spanish
Skills
- Advertising
- Cross-Functional Team Leadership
- Merchandising
- Portrait Photography
- Social Media
- Marketing Strategy
- Retail
- Weddings
- Integrated Marketing
- Creative Direction
- Visual Merchandising
- Marketing
- Marketing Communications
- Graphic Design
- Brand Development
- Adobe Creative Suite
- Direct Mail
- Inventory Management
- Mac
- Indesign
- Quarkxpress
- Photography
- E-Commerce
- Brand Management
- Copy Editing
- Direct Marketing
- Social Media Marketing
- Management
- Customer Service
- Leadership
- Team Building
- Forecasting
- Strategic Planning
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