Katie Sonnenfeld
CRM Director, L\'Oreal Designer Fragrance Brands
- Role
- Crm Director - Designer Fragrance Brands at L'Oréal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Katie Sonnenfeld
Expert in consumer digital journeys with a focus on Customer Relationship Management, with global ecommerce experience with multi-channel brands and digital pure play retailers. Skills include email marketing, loyalty program management, customer rich data collection and segmentation, SMS, direct mail, app messaging, digital marketing, site merchandising, and other digital channels.
Experience
Crm Director - Designer Fragrance Brands
Sep 2024 — Present · New York, NY, US
Leading CRM for Maison Margiela, Mugler, Prada, Ralph Lauren, Valentino and Viktor & Rolf, responsible for driving revenue growth across key CRM channels, developing consumer-centric activation strategies powered by data, and sharing consumer insights and reporting cross-functionally.
Skills
- Marketing Communications
- Competitive Analysis
- Promotions
- Merchandising Strategies
- Email Marketing
- Ecommerce
- Segmentation
- Retail
- Direct Marketing
- Web Content Management
- Crm
- Customer Relationship Management (Crm)
- Digital Marketing
- Brand Management
- User Experience
- Marketing Strategy
- Customer Relationship Management
- Strategy
- E-Commerce
- Online Marketing
- Multi-Channel Marketing
- Merchandising
- Management
- Vendor Management
- Online Merchandising
- Marketing
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