Katie Sheridan
Senior Director, Partner Marketing @Cinch Home Services
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WORK HISTORY
Senior Director, Partner Marketing @Cinch Home Services
I lead the Partner Marketing function responsible for partner sourced and partner influenced revenue by deploying data driven omni-channel campaigns and lifecycle optimization. I oversee a high performing team, partner with Sales, Revenue Operations, Product, and Marketing to accelerate pipeline generation, improve partner engagement, and strengthen enablement programs that enhance productivity and quota attainment.
EDUCATION
University of Nebraska-Lincoln
BA, Communication Studies, Spanish
ABOUT KATIE SHERIDAN
I am a Senior Partner Marketing & GTM Enablement Executive with 16+ years of experience driving revenue growth through partner-sourced and partner-influenced strategies across B2B SaaS, real estate tech, and home services. Colleagues describe me as a strategic and collaborative leader who connects the dots between Sales, Marketing, Product, and RevOps to execute GTM programs that accelerate partner and seller success.Over the course of my career, I’ve led the build-out and scaling of partner marketing and enablement functions that consistently deliver measurable results:• Driving partner-influenced revenue through an omni-channel marketing frameworks backed by attribution analytics.• Achieving consistent annual revenue growth at a high ROI by deploying targeted GTM enablement programs.• Delivered partner referrals and lift in win rates through integrated partner marketing, messaging, and enablement initiatives.My passion for partner-driven revenue growth and excellence in GTM enablement fuels my drive to continually push the boundaries of what’s possible in partner marketing. Connect with me to talk about Partner GTM Strategy, Enablement Innovation, Revenue Acceleration, or Building High-Performing Partner Teams, or just to share insights on the evolving partner ecosystem.
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