Katie Scott

Senior Director, Strategic Planning

Role
Senior Director, Client Strategy at Goodway Group
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Katie Scott

I\'ve been working in the media industry for nearly 15 years, gaining experience in both traditional and digital media strategy. Prior to Goodway, I worked agency-side on retail, QSR and automotive, most notably leading Video strategy (including Traditional TV, Advanced TV, Digital Video) for one of the largest Tier 2 automotive brands. I\'ve been a part of the Goodway family for over five years now with a focused role on staying years ahead of what\'s next so that I can pay it forward to our clients.

Experience

  1. Senior Director, Client Strategy

    Goodway Group

    Nov 2021 — Present · Atlanta, GA, US

Education

  • Kennesaw State University - Michael J. Coles College of Business

    Bachelor's, Marketing

    2002 — 2006

Skills

  • Media Planning
  • Social Media
  • Marketing Communications
  • Mobile Marketing
  • Advertising
  • Integrated Marketing
  • Digital Media
  • Online Advertising
  • Media Strategy
  • Social Media Marketing
  • Interactive Marketing
  • Digital Strategy
  • Digital Marketing

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Katie Scott — Senior Director, Client Strategy at Goodway Group in Atlanta, GA, US | Unifers