Katie Scott
Senior Director, Strategic Planning
- Role
- Senior Director, Client Strategy at Goodway Group
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Katie Scott
I\'ve been working in the media industry for nearly 15 years, gaining experience in both traditional and digital media strategy. Prior to Goodway, I worked agency-side on retail, QSR and automotive, most notably leading Video strategy (including Traditional TV, Advanced TV, Digital Video) for one of the largest Tier 2 automotive brands. I\'ve been a part of the Goodway family for over five years now with a focused role on staying years ahead of what\'s next so that I can pay it forward to our clients.
Experience
Senior Director, Client Strategy
Nov 2021 — Present · Atlanta, GA, US
Education
Kennesaw State University - Michael J. Coles College of Business
Bachelor's, Marketing
2002 — 2006
Skills
- Media Planning
- Social Media
- Marketing Communications
- Mobile Marketing
- Advertising
- Integrated Marketing
- Digital Media
- Online Advertising
- Media Strategy
- Social Media Marketing
- Interactive Marketing
- Digital Strategy
- Digital Marketing
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