Katie Schubert

Retail Marketing Specialist @Trek Bicycle

Madison, WI, US

Lead the marketing strategy and execution for Ride Club, Trek Bicycle’s cycling app• Develop inclusive challenges that engage the cycling community, drive app participation, and ensure prizes are allocated effectively within the annual marketing budget.• Provide creative direction to a team of designers and copywriters to ensure all assets support marketing goals, align with brand standards, and deliver high-quality results.• Work alongside marketing channel owners to develop and manage digital, social, and in-store assets• Work cross-functionally to share marketing program details and collaborate with teams to ensure a seamless process.• Collaborate cross-functionally with retail team members and stakeholders to maximize campaign impact.

University of Wisconsin–Oshkosh

Bachelor of Business Administration (B.B.A.), Marketing