Katie Russell
Digital Marketing Specialist | Dedicated to Delivering Superior Resources and Innovative Solutions | Content Creation, Brand Management, and Campaign Execution Expert
- Role
- Digital Marketing Specialist at Optikos, LLC
- Location
- Georgetown, MA, US
- LinkedIn followers
- 500 followers
About Katie Russell
Creative and versatile marketing professional with extensive experience in content…
Experience
Digital Marketing Specialist
Jun 2025 — Present · Wakefield, MA, US
Design and implement search and social efforts, directing quality targeted traffic to the company website Build email communications in line with best practices and business objectives Update the website in conjunction with content, campaign, and business objectives Evaluate data at tactic, audience, and segment levels to optimize spend and marketing performance Develop and maintain informative reports that track campaign metrics. Stay current with current and emerging technologies and trends in SEM and paid media, providing thought leadership and perspective for adoption where appropriate. Collaborate with internal teams to create landing pages and optimize user experience
Education
Revere High School
High School Diploma
1995 — 1999
American Graphics Institute
In Design Course
North Shore Community College
Accounting Technology/Technician and Bookkeeping
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