Katie Caldwell Rushford
Senior Performance Marketing Manager @Instapro Group
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WORK HISTORY
Senior Performance Marketing Manager @Instapro Group
Berlin, DE
EDUCATION
Johnston School of Highland Dancing
Teaching Diploma
SPICED Academy
Data Analytics Bootcamp, Data Analytics
SKILLS
ABOUT KATIE CALDWELL RUSHFORD
Katie is a performance marketer with over a decade of experience getting engrossed in dashboarding and process optimization. She decided to embrace her natural interests and skills by completing a data analytics course focused on upgrading her knowledge from Excel to Python and SQL.She gets a kick out of completing the same job in half the time and believes that manually completing tasks when they could be automated is a crime. One of her favourite projects was initiating and building a scripted dashboard for financial reporting that could be updated by one person in ten minutes, saving her marketing colleagues four hours manual work per month each.During her career as an SEM expert, she grew to lead the paid search department and discovered her love for mentoring junior associates. She eagerly shares industry knowledge, operational tools, and shortcuts for optimising office life, earning the phrase “What Would Katie Do?” from her mentees.Katie has worked for agencies and in-house, start-ups and corporations, in three countries, and across countless markets. This diverse experience has given her a keen eye for business and a strong empathy for varying stakeholder priorities.Check out some awesome dashboarding in her portfolio: https://krushwell.github.io/portfolio/index.html
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