Katie Reeder

About Katie Reeder

A Senior Sales, Channel Management, Product Development Executive and Serial Entrepreneur. Proven track record of raising revenues in a wide range of business sectors, projects and categories. By effectively improving the business cycle through establishing strategic partnerships, market penetration and expansion in high profit accounts, my clients experience success with me on multi-national and international levels. I discover, analyze and organize untapped opportunities to raise revenue and increase margins by exploring specific sectors of clients’ businesses. Working closely with CEOs and their management teams to run multiple, concurrent business initiatives, I deliver effective and efficient implementation. Using performance driven metrics, businesses thrive and grow to the next level. I am also fluent in Spanish. Focused on B2B product based company opportunities for: • Sales, Profit Enhancement and Optimization • eCommerce and Retail Marketing Strategies • Cross-Functional Team Building • Product Design and Development • Quality Control • Sourcing

Experience

1. Senior Executive, Sales and Profit Development Consultant

   Krc

   Jan 2009 — Present · San Diego, CA, US

   Develop Vendor and Client relationships driving sales and marketing for eCommerce and Big Box companies.• Strategic planning, eCommerce Marketing, Sourcing and Profit Development Consulting resulting in:• 300% Sales lift in year 1 for 100MM company adding 1MM in sales in one week for Q4 providing business development, strategic marketing and closing sales for 13+ eCommerce and retail accounts.• Generated YoY sales growth, category expansion, and innovative product development over a 10+ year period with a Big Box company client with stores.• Implemented an eCommerce merchandising and marketing strategy for Black Friday Cyber Monday resulting in a 150% lift in sales YoY.

Education

• Tufts University

  Bachelor's degree

Skills

• Negotiation
• Contract Negotiation
• Business Planning
• Business Development
• Online Marketing
• Strategic Partnerships
• Strategy
• E-Commerce
• Merchandising
• Product Management
• Crm
• Management
• Forecasting
• Marketing Management
• Business Strategy
• Strategic Planning
• Product Marketing
• Account Management
• Analytics
• Email Marketing
• Social Media Marketing
• Online Advertising
• Advertising
• Retail
• Market Research
• Competitive Analysis
• International Sales
• P&L Management
• Pricing
• New Business Development
• Cross-Functional Team Leadership
• Marketing
• Product Development
• Marketing Strategy
• Start-Ups
• Sales
• Sales Operations
• Marketing Research
• Market Planning
• Sales Management