Katie Pierce

Experience

1. Marketing Coordinator

   Operative

   Jul 2023 — Present · New York, NY, US

   Develop and execute event strategies for major trade shows, domestic and international (IBC, CES, and NAB), as well as internal events- Coordinate logistics, contracts, and budgeting for events including venue sourcing, AV setup, catering, meeting arrangements, hotel accommodations, transportation and vendor relations- Collaborate closely with C-suite and sales teams to enhance pipeline development and customer retention by organizing meetings and exclusive gatherings for key clients- Create and distribute detailed briefing documents to all employees attending events, ensuring thorough preparations and alignment- Leverage HubSpot to create and distribute targeted email campaigns, driving event registrations, and quarterly content newsletter to entire customer base- Track and analyze event ROI using Salesforce, generating detailed reports and dashboards to identify the most successful events- Design and update event landing pages, blogs, and press releases using WordPress- Manage the company’s social media to promote events, highlight company blogs, and featured articles- Developed and oversee an internal customer communications calendar to ensure a consistent and strategic engagement with customers. Collaborate with Product, Marketing, and Customer Success to keep the calendar up-to-date

Education

• American University

  School of Communication