Katie Pendley

About Katie Pendley

I am a first-time business owner, wellness entrepreneur, and community-minded leader who…

Experience

1. Owner

   Endure Thermal Spa

   Apr 2024 — Present · Fargo, ND, US

   Owner | Endure Thermal SpaFargo, ND · April 2024 – PresentAs the owner of Endure Thermal Spa, I oversee all aspects of business operations, strategy, and growth for our wellness-focused facility offering infrared sauna, cold plunge, contrast therapy, and lymphatic rolling services.Key Responsibilities:Developed and executed business launch strategy, from concept through grand openingManage day-to-day operations including staffing, scheduling, service quality, and client experienceLead marketing and brand development efforts, including social media, email campaigns, and local partnershipsCoordinate financial management: budgeting, vendor contracts, and strategic pricing decisionsHandle customer communication, service education, and retention strategiesNotable Achievements:Successfully launched the spa in under 1 year, managing construction, licensing, equipment procurement, and marketing rolloutDesigned and implemented a membership model to encourage client consistency and recurring revenueDeveloped detailed educational resources and scripts to highlight the science-backed benefits of our servicesBuilt cross-promotional partnerships with local health professionals including chiropractors and counselorsCreated a lean operational structure that maintains a high-quality experience while managing a tight startup budgetHighlight Projects:Spa Process Design: Led the end-to-end customer experience design, including service flow, room turnover protocols, and client onboardingEducational Series: Author weekly wellness content to educate the public on contrast therapy, sauna benefits, and lymphatic health