Katie Pearce
Email Marketing Manager @The Krazy Coupon Lady
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WORK HISTORY
Email Marketing Manager @The Krazy Coupon Lady
Drive strategy to engage and nurture KCL\'s email audience to meet short and long term business goals• Develop and refine KCL\'s approach to email marketing by using data, analytics, and research to evaluate current performance and identify areas for improvement• Build and optimize highly relevant, targeted, and personalized email marketing programs at scale, including behavioral triggers, lifecycle series, ad hoc and transactional emails • Work closely with KCL\'s marketing, business intelligence and automation teams to create and implement strategies for list growth, health and increased engagement• Develop KPIs to measure both the short-term and long-term success of email; partner with KCL\'s business intelligence team to build and monitor ROI dashboards• Recommend and implement testing and conversion-driving strategies, with clear objectives and measures of success• Lead in planning and maintaining email touchpoint and journey map• Ability to effectively communicate channel performance and insights to internal stakeholders• Keep a pulse on industry trends• Perform other related duties as the department scales
EDUCATION
University of Idaho
Bachelor’s Degree, Broadcasting and Digital Media
ABOUT KATIE PEARCE
I’m a digital marketing strategist with 10+ years of experience building growth and engagement strategies for large consumer audiences.My career has focused on understanding how digital customers discover, engage with, and return to brands. I started in ecommerce at Amazon and Petco working on marketplace performance, vendor growth, and merchandising strategy. From there I moved into content marketing at The Krazy Coupon Lady, where I’ve helped drive traffic, engagement, and affiliate revenue through digital campaigns and owned-channel marketing.Today my work focuses on building scalable engagement programs across email and other owned channels—using experimentation, segmentation, and data-driven insights to deepen customer relationships and improve long-term retention.Areas of focus include:• Digital marketing and growth strategy• Audience engagement and retention • Email and owned-channel marketing • Customer segmentation and personalization • A/B testing and experimentation • Campaign analytics and performance optimization • Cross-functional collaboration across product, analytics, and marketingI enjoy building marketing programs that turn audience insights into measurable growth.
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