Katie Paterson

WORK HISTORY

SKILLS

ABOUT KATIE PATERSON

A personable, accomplished, and experienced leader with specialist expertise in elevating the profile and visibility of clients and their brands through strategic event project management, integrated communications, and stakeholder engagement. Currently, I hold the role of Event and Engagement Lead for Nations and Regions, 4Studio, and Public Affairs at Channel 4. In this position, my main responsibility is to enhance Channel 4\'s reputation and brand among various audience groups through strategic event project management, implementing integrated communications, engaging stakeholders, and delivering a comprehensive events and engagement strategy across all areas of the business. Previously, I held the role of Account Director and Head of Events at Social. During my time there, I successfully designed, produced, and delivered various high-profile event and engagement projects for clients in both the public and private sectors, on both a national and international scale. Additionally, I managed a portfolio of B2B clients and effectively promoted their brands to their intended target audiences. My responsibilities also included developing comprehensive communication strategies that encompassed PR, internal and external events, stakeholder engagement, and public affairs. By increasing visibility and share of voice for clients\' specific agendas, I helped them engage and influence audiences at regional, national, and international levels.One of my notable achievements at Social was establishing the events line of service, which significantly enhanced our PR offerings.I have significant experience in campaign management and producing engaging content for a variety of channels and audiences to maximise visibility and impact. Highly motivated and results driven, I excel in developing event strategies that complement profile-raising activities and can provide strategic guidance on achieving the highest engagement. I’m a proactive business developer, leading new initiatives, identifying opportunities, and managing end-to-end business proposals and pitches.