Katie Pantoja
Audience Development Producer @KERA – North Texas Public Broadcasting
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WORK HISTORY
Audience Development Producer @KERA – North Texas Public Broadcasting
Dallas, TX, US
Support and lead marketing campaigns and programming launches by developing strategies and creative assets aligned with audience and brand goals.Produce and edit video, photo, and social content for KERA TV, KERA News radio, KXT 91.7, WRR 101.Capture live event, and promotional content for concerts, screenings, community activations, and station initiatives.Create platform-specific storytelling for social media, web, and email, translating broadcast and in-person experiences into engaging digital content.Collaborate with marketing, creative services, and events teams to execute cross-platform campaigns and branded partnerships.Assist with paid media efforts by creating and optimizing creative assets for targeted distribution.Use audience insights and performance data to refine content and improve engagement across platforms.
EDUCATION
Abilene Christian University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Abilene Christian University
Bachelor's degree, Digital Communication and Media/Multimedia
The Contemporary Music Center
Certificate, Business and Marketing
ABOUT KATIE PANTOJA
Audience Development Producer for North Texas / Dallas PBS & NPR station KERA. Stations include KERA TV, KERA News, KXT, and WRR.Experienced Media Specialist based in Dallas with a strong background in the broadcast and entertainment industry, specializing in digital marketing and content creation. I create compelling visual and written storytelling that connects brands, artists, and audiences across platforms. With experience spanning live events, broadcast, and digital campaigns, I thrive at the intersection of creativity and strategy.Core Skills-Digital Marketing & Paid Media (Meta)Content Creation & Social Media StrategyAdobe Creative SuiteCanvaVideo, Photo & Camera OperationsVideo & Photo EditingGraphic DesignCopywriting & ScreenwritingAdvertising & Public RelationsEmail MarketingTechnical DirectingEntertainment ExperienceEvent Assistant – For King & Country release weekendBTS Photographer & Videographer – Jeremy Camp: “I Still Believe” Tour Teaser (Premier Productions)Freelance Graphic Designer & Video Editor for Premier Productions clients, including JoyFest, Rock the Smokies, Elevation Worship, Tauren Wells, Dude Perfect, and CocomelonI hold a Bachelor’s degree in Multimedia with minors in Digital Entertainment Technology, Film, and Business from Abilene Christian University, as well as an MBA with a concentration in Marketing.Words that describe me:Creativity | Enthusiasm | Adaptive | Includer
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