Katie Obrycki
Brand Analyst | Insight Detective | Always Learning
- Role
- Brand Analyst Ii at Global Overview
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Katie Obrycki
Passionate about turning retail insights into winning strategies, I’m the analytical…
Experience
Brand Analyst Ii
Oct 2023 — Present · Seattle, WA, US
Strategic, analytics-focused role supporting client brands with insights that drive Amazon growth. Works cross functionally with marketing, retail, and operations teams to deliver streamlined reporting, uncover performance drivers, and turn data into meaningful, measurable outcomes.• Developed and launched dynamic reporting that unified retail and marketing data—first introduced in Q2 for US businesses and expanded to capture global businesses in Q4. Second phase optimizations reduced turnaround time by 50% through automated updates and a single, streamlined source for multi-level reporting.• Implemented demand forecasting for 400+ SKU business, driving a 13-point YoY improvement in PO acceptance (60% → 73%) and supporting record-high fulfillment rates (84% in H2) that aligned with key seasonal peaks.• Introduced new forecasting approach for the internal analytics team that utilized STI forecasting models. Implemented scalable templates and demand logic that improved accuracy, informed strategic planning, and was adopted as a best practice for highly seasonal businesses across the broader analytics team.
Education
Gemological Institute of America
Accredited Jewelry Professional
2014 — 2014
GIA (Gemological Institute of America)
Graduate Gemologist
2009 — 2010
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