Katie Oneill

About Katie Oneill

I develop strategies and stories that increase technology understanding and adoption, elevate brands and executives, and engage employees. With more than 15 years of agency and in-house experience, I’ve developed award-winning campaigns for groundbreaking tech products, directed corporate branding efforts, managed PR partnerships with Fortune 50 companies, and built global teams supporting Warner Bros. Discovery, Nintendo of America, General Motors, and more. Brand experience includes:• Technology and Wireless: Fortive | Warner Bros.| Boingo Wireless • Interactive Entertainment: Nintendo of America | Warner Bros. Interactive Entertainment | Electronic Arts | Capcom • Consumer Products: Bandai America, Inc.| BSH Home Appliances Corporation (Bosch, Thermador and Gaggenau) • Automotive: General Motors (Chevrolet, Cadillac, Buick) • Nonprofit and Government: City of Hope National Medical Center | Los Angeles World Airports Substantial experience in: Corporate Communications • Executive Communications • Internal Communications • B2C and B2B Media Relations • Crisis Communications • Change Management • Corporate Marketing • Content Creation • Event Planning and Execution • Analyst Relations • Issues Management • Experiential Marketing • Corporate and Nonprofit Partnerships

Experience

1. Senior Director, Corporate Communications and Brand

   Fortive

   Apr 2024 — Present

   I lead corporate communications and brand for Fortive (NYSE: FTV), an industrial technology leader. With more than team members across 10 operating companies and 50 countries, Fortive’s businesses innovate essential technologies that keep the world safe and productive.• Architect corporate public relations strategy to enhance brand awareness and attract top talent, including refined core messaging and corporate narratives. Support M&A communications.• Oversee executive communications and thought leadership. Reimagined internal executive communications amplifying Fortive vision and employer value proposition delivered double digit engagement increases YoY and executive follower growth.• Led comprehensive communications strategy for corporate spin-off of $2B business unit into standalone public company (Ralliant, NYSE: RAL), managing cross-functional teams to establish complete brand identity, messaging framework, and multi-channel communication infrastructure supporting seamless market debut.• Foster alignment with Fortive\'s vision through strategic partnerships and editorial planning across 10 brands, including leadership of global communications council. • Craft strategies to increase awareness of Fortive’s differentiated Business System and innovation approach encompassing executive, thought leadership, event, and employee-led storytelling. • Connect current and prospective team members to Fortive purpose and culture through brand activations, including partnerships with MLB\'s Seattle Mariners and recognitions including Great Place to Work certification.• Collaborate cross-functionally with Investor Relations, Legal, HR, IT, Sustainability and more on timely communications, issues management, and Annual and Sustainability Reports. Improved clarity and customer centricity of enterprise-wide communications.• Proud member of the Fortive Foundation committee, supporting philanthropic efforts and corporate giving.

Education

• USC Marshall School of Business

  Management Development Program

  2014

• University of Southern California

  Bachelor of Arts, Communication

Skills

• Content Marketing
• Executive Visibility
• Copywriting
• Consumer Public Relations
• Budget Management
• Public Relations
• Internal Communications
• Media Relations
• Social Media
• Marketing
• Corporate Communications
• Event Planning
• Thought Leadership
• Experiential Marketing
• Writing
• Publicity
• Social Media Marketing
• Strategic Planning
• Integrated Marketing
• Strategic Communications
• Technology Public Relations
• Account Management
• Trade Shows
• Marketing Communications
• Editing
• Message Development