Katie Obrien
Director of Sales & Marketing @The Admiral At The Lake
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WORK HISTORY
Director of Sales & Marketing @The Admiral At The Lake
Chicago, IL, US
Develops and implements a strategic sales and marketing plan to achieve occupancy goals. Builds and nurtures a strong wait list. Generates and converts leads with relationship building. Brand Ambassador through storytelling and targetted messaging. Serves as a member of the Executive Team. Work with the Board of Directors, investor reporting and manage communications. Achieves financial objectives. Manages office and supervises staff to reach goals of the organization through leading and directing a four-person sales team. Implementing a multi-channel marketing plan. Implement media and communications plans to build awareness of the philosophy and values with prospects and the larger community. Achieves annual sales goals by developing a strategic marketing and media plan. Manages the day-to-day operations of the department. Development and oversight of the creation and production of all promotional campaigns and content across digital, social, and traditional channels including print collateral, direct mail, and online advertising. Oversees planning and implementation of a strategic community relations plan. Works with the Resident Services and Facilities to affect a smooth transition of renovations and new residents from sales to move-in.Key accomplishments: Consistently maintain 95% occupancy. Leadership during Covid-19 including managing community operations, communications, and sales. Repositioning of the priority membership program reducing sales time by 3 months. Refresh of the brand to elevate key messaging to gain market position. Ranked #7 CCRC in the nation by Newsweek.
EDUCATION
University of Notre Dame - Mendoza College of Business
Certificate, Digital Marketing
University of Notre Dame
Bachelors of Arts, American Studies
University of Phoenix
Master of Business Administration (M.B.A.), Marketing
ABOUT KATIE OBRIEN
With over 20 years of experience in marketing and sales, I am a collaborative leader, a creative thinker, a passionate advocate, and a change agent in the senior living industry. I currently lead the sales and marketing team at The Admiral at The Lake, a premier continuing-care retirement community in Chicago.My mission is to promote The Admiral\'s vision of providing innovative and compassionate care to older adults, while enhancing their quality of life and well-being. I develop and implement strategic marketing and communication plans, cultivate and manage key accounts and customer relationships, and drive sales and occupancy goals. I also leverage my digital marketing skills and credentials to optimize The Admiral\'s online presence and reach. I am proud to be part of an organization that values diversity, inclusion, and excellence.
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