Katie North
Marketing Manager, Customer Acquisition at MarketWise
- Role
- Marketing Manager, Customer Acquisition at MarketWise
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Katie North
Marketing professional with agency and in-house experience across advertising, media strategy, and customer acquisition. Skilled in digital and TV media buying, lead generation, and direct response campaigns. Experienced in executing integrated marketing projects from concept to performance optimization.
Experience
Marketing Manager, Customer Acquisition
Jan 2026 — Present · Baltimore, MD, US
Develops, executes, and manages strategic media plans for customer acquisition across all MarketWise brands, focused on scalable lead generation through direct response advertising. Executes digital media buys across Google, Bing, Facebook, and affiliate partnerships to drive lead acquisition across six brands. Also manages direct response paid television campaigns to drive sales and expand reach. Uses real-time sales data to evaluate performance, optimize campaigns, and identify opportunities for growth.
Education
Towson University
Bachelor of Science - BS, Mass Communication
2017 — 2019
Harford Community College
Associate's degree, Mathematics and Biology
2013 — 2016
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