Katie Dolan

About Katie Dolan

Experienced Destination Marketing and Sales Executive with a proven track record in the meetings & events, tourism, sports, and hospitality industries. Skilled in nonprofit organization management, event planning, sales strategy, and destination marketing. With a Bachelor of Social Sciences in Leisure Studies and a Bachelor of Arts in Psychology (Cum laude) from the University of Ottawa, I bring a unique understanding of consumer behavior and industry insights to my roles. Founder of The Home Run, PCMA Twenty in Their Twenties honoree, and 2018 Chair for the selection committee, I am dedicated to advancing excellence in our field.I am also a former board member of Voicefound and initiated the local movement for Meeting Planners Against Human Trafficking in Ottawa, aligning my career with efforts to combat human trafficking and support vulnerable communities.

Experience

1. Strategic Business Development Director

   PCMA

   Jan 2019 — Present · Beverly Hills, MI, US

   I am dedicated to driving growth and maximizing the impact of business events through innovative and strategic marketing solutions. My approach is outcome-focused—leveraging a combination of digital, experiential, and traditional marketing channels to help clients unlock new opportunities, expand their market share, and diversify their revenue streams.With a deep understanding of market dynamics and the powerful role that business events play in driving commerce, I specialize in developing tailored programs that deliver measurable results. From digital and social platforms to print, event activations, and custom solutions, I’m skilled at designing multi-channel strategies that resonate with target audiences and create long-term value for clients.In my role, I work collaboratively with cross-functional teams—including account management, marketing, and sales—to identify and develop new business opportunities, expand existing client relationships, and strategically grow our business in both endemic and non-endemic markets. I use data-driven insights and Salesforce CRM to track opportunities, manage sales cycles, and ensure consistent follow-up, delivering on monthly and annual goals while maintaining a healthy pipeline of new business.I am passionate about helping clients grow their businesses and communities through impactful, purpose-driven marketing initiatives. Whether developing new offerings or refining existing programs, I aim to create solutions that drive economic and social progress, while always keeping the client\'s success at the forefront of my strategy.I believe in continuous learning and improvement. Staying informed on the latest industry trends and emerging best practices enables me to deliver cutting-edge solutions that help clients thrive in a fast-changing world. Through collaboration, strategic thinking, and a relentless focus on outcomes, I strive to help organizations achieve sustainable growth while navigating complex market landscapes.

Education

• University of Ottawa

  Undergraduate, Bachelor of Social Sciences, Leisure Studies / Bachelor of Arts, Psychology (Cum laude)

  2003 — 2006