Katie Moreton
Ice Cream - Grocery Shopper Marketing Lead @The Magnum Ice Cream Company
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WORK HISTORY
Ice Cream - Grocery Shopper Marketing Lead @The Magnum Ice Cream Company
Kingston Upon Thames, GB
EDUCATION
The BRIT School for Performing Arts and Technology
Extended Diploma, Theatre/Theater
ABOUT KATIE MORETON
Shopper Marketing & Retail Media Leader with 8+ years’ FMCG experience across Health & Wellness, Beauty, Home Care, Foods and Ice Cream.I specialise in building full-funnel, insight-led campaigns that translate brand goals into measurable retail growth from creative development through to Retail Media strategy, deployment and optimisation.Currently leading on Retail Media investment across UK grocery, shaping omni-channel strategy and building the future-facing Retail Media function within The Magnum Ice Cream Company.With a background in Theatre & Performing Arts, creativity and storytelling sit at the heart of how I lead teams, influence stakeholders and drive marketing transformation.I’m passionate about the evolving Retail Media landscape and always open to conversations on where it’s heading next.
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