Katie Moorcroft
Online Content Specialist, Graphic Design, Social Media, UX/UI, XHTML, WordPress, Photoshop, Illustrator, Lead Generation
- Role
- Online Content Specialist at IKEA
- Location
- Allentown, PA, US
- LinkedIn followers
- 500 followers
About Katie Moorcroft
Dynamic and results-driven Digital Commerce Specialist with nearly two decades of…
Experience
Online Content Specialist
Jul 2021 — Present · Conshohocken, PA, US
Based on commercial and additional local needs, create new content when necessary and lead content adaptation• Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team• Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital• Manage digital assets and publish locally relevant content on IKEA digital channels• Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels• Continuously work with and organize digital content assets based on received plans• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)• Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content• Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
Education
PennWest Edinboro
Bachelor of Fine Arts (B.F.A.), Graphic Design
2001
Mercer County Community College
Web Page, Digital/Multimedia and Information Resources Design
2010
Bucks County Community College
Graphic Design
1998
Skills
- Graphic Design
- Ppc
- Marketing
- Digital Marketing
- Online Marketing
- SEO
- Integrated Marketing
- Voice Over
- Advertising
- Art Direction
- Digital Media
- Microsoft Office
- Online Advertising
- Sem
- Creative Direction
- Marketing Communications
- Direct Mail
- User Experience
- Direct Marketing
- Digital Strategy
- Google Adwords
- Search Engine Optimization (SEO)
- Social Media
- Web Design
- Social Media Marketing
- Email Marketing
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