Katie Milbourne

About Katie Milbourne

I am a highly focused and results-oriented leader in marketing who supports multiple…

Experience

1. Associate Director, Patient Services Marketing

   AbbVie

   Jun 2020 — Present · Chicago, IL, US

   Managed HUMIRA Complete patient support program supporting over 1M patients with D2C and field marketing • Responsible for a team of two direct reports, five agency partners, and $19M budget • Develop annual strategic marketing imperatives to improve engagement and patient adherence • Transformed HUMIRA’s Loss of Exclusivity strategy to exceed engagement benchmarks despite budget reductions• Pioneered text message program across all patient services brands and increased response rates by 46% over traditional channels• Orchestrated data collection from over seven internal and external partners in order to develop regular reporting cadence for all marketing channels in order to make decisions based on patient insights and performance metrics• Work cross-functionally with patient engagement, field, technology, and analytics teams to develop and execute omnichannel marketing plans• Planned and executed campaign to decrease product misfires resulting in a decrease of quality complaints• Lead for seven new product launches across HUMIRA, Skyrizi, and RINVOQ

Education

• Ferris State University

  Bachelor of Science (BS), Advertising and Integrated Marketing Communications

  2009 — 2013

• Ferris State University

  Bachelor of Science (B.S.), Advertising and Integrated Marketing Communications

  2009 — 2013

Skills

• Marketing Research
• Project Planning
• Team Leadership
• Time Management
• Event Planning
• Advertising
• Persuasive Writing
• Marketing Strategy
• Marketing Communications
• Facebook
• Social Networking
• Integrated Marketing
• Strategic Planning
• Social Media Marketing
• Powerpoint
• Marketing
• Leadership
• Copywriting
• Report Writing
• Customer Service
• Social Media
• Public Speaking
• Microsoft Office
• Newsletters