Katie McElroy
Customer and Events Marketing
- Role
- Manager, Customer & Events Marketing at Allego
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Katie McElroy
Customer and Events Marketing professional with a focus on customer advocacy, engagement, and storytelling. I work closely with Sales, Customer Success, Product Marketing, and Enablement to turn real customer experiences into scalable marketing programs.In my role, I own customer advocacy initiatives including case studies, video testimonials, review site strategy, customer communications, and executive roundtables. I also support customer-facing events and tradeshows, partnering with internal teams to drive strong execution before, during, and after events.I am passionate about elevating authentic customer voices, building meaningful customer relationships, and creating programs that support revenue teams while delivering value to customers. Let’s connect to talk customer marketing, events, and advocacy-driven growth.
Experience
Manager, Customer & Events Marketing
Jan 2026 — Present
Own customer advocacy programs, including case studies, video testimonials, review sites, and customer storytelling initiatives-Partner with Sales and Customer Success to identify and activate customer advocacy opportunities-Coordinate case studies end to end, including customer outreach, story development, slides, one-pagers, and video production-Manage customer review site strategy across platforms such as G2 and Gartner Peer Insights, including vendor management, messaging, and performance tracking-Develop and manage customer communications, including newsletters, content promotions, and event-related emails-Support executive customer roundtables by managing content development, segmentation, invites, follow-ups, and internal alignment-Support Allego’s U.S. event strategy, including attending and executing 1 to 2 tradeshows per quarter-Play a key role in customer-facing events and Allego’s Sales Success Summit, including testimonial coordination, event communications, receptions, and signage-Collaborate cross-functionally to support pre-event and post-event debriefs, lead follow-ups, and performance reporting.
Education
Westfield State University
Bachelor of Science - BS, Movement Science
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