Katie McCullough

Director, Personalization | Analytics Leader | Customer Experience + Growth Strategist

Role: Director, Personalization at Under Armour
Location: Dallas-Fort Worth, TX, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Katie McCullough

Finance and analytics professional with 8 years of experience in the automotive, financial services, and Retail (Apparel) industries. I am a passionate data storyteller, and have used tools such as R, Python, SQL, Tableau, and Alteryx to analyze large data sets and present strategic business insights.

Experience

Director, Personalization
Under Armour
Sep 2025 — Present · Dallas, TX, US

Education

Northwestern University
Bachelor of Arts, Statistics
2009 — 2013
University of Notre Dame - Mendoza College of Business
Master's of Business Administration / Master's of Science in Business Analytics
2017 — 2019

Skills

Microsoft Word
Facebook
R
Editing
Data Analysis
Research
Teamwork
Leadership
Event Planning
Analysis
Social Media
Microsoft Office
Public Speaking
Social Networking
Customer Service
Microsoft Excel
Powerpoint

Contact information

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Work email
•••••@underarmour.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Under Armour

13K employees · Founded 1996 · Baltimore, Maryland, United States

Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

underarmour.com

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About Katie McCullough

Experience

Director, Personalization

Education

Northwestern University

University of Notre Dame - Mendoza College of Business

Skills

Find verified contacts for anyone on LinkedIn