Katie McCarthy
Senior Director of Consumer Enablement for Global Consumer Solutions at Circana (formerly known as IRI)
- Role
- Senior Director of Consumer Enablement, Global Consumer Solutions at Circana
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Katie McCarthy
Personable marketing professional focused on contributing to the growth and expansion of a dynamic organization. Experienced working with both CPG and Retail clients, with a focus on the Consumer and Activation.
Experience
Senior Director of Consumer Enablement, Global Consumer Solutions
Jan 2025 — Present
Education
DePaul University
Bachelor of Arts, Communications
2001 — 2005
Skills
- Brand Management
- Marketing Strategy
- Shopper Marketing
- Insight Generation
- Marketing Communications
- Marketing Research
- Management
- Consumer Insight Generation
- In-Store Marketing
- Merchandising
- Loyalty Analytics
- Marketing
- Mobile Marketing
- Sales
- Competitive Analysis
- Program Management
- Creative Insights
- Training
- Sustainability
- Behavioral Segmentation
- Retail
- Direct Marketing
- Trade Shows
- Consumer Insight
- Account Management
- Marketing Management
- Digital Marketing
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