Katie Manzione

Data Scientist @Drumline

Dallas-Fort Worth, TX, US

Led end-to-end analytics programs: proposed, developed, and presented data-driven solutions to clients, driving informed decision-making•Conducted in-depth analyses of business activities, deriving actionable insights through R programming, Alteryx, and SQL•Created geospatial analytics workflows in Alteryx and leveraged demographic data, drivetime analysis, competitive factors, and market size to evaluate their influence on revenue•Leveraged Experian Mosaic Groups for customer segmentation to refine targeted marketing strategies, identify actionable customer segments, and collaborate with email marketing teams to optimize customer targeting efforts•Built revenue and KPI prediction models using R and Python, aiding in budget planning and strategic decision-making•Designed and managed customer and revenue data dashboards to monitor key metrics and trends•Developed and maintained website performance dashboards for clients, conducting detailed analyses to optimize web performance and improve customer journeys•Assisted in creating quantitative conjoint analyses and brand studies to gain deeper insights into consumer decision-making processes and brand perceptions

University of Notre Dame

Master of Science - MS

Colorado State University

Honors Bachelor of Science - Statistics; Minor(s): Mathematics, Business Administration

Oregon State University

Honors Bachelor of Science - BS

University of Michigan - Stephen M. Ross School of Business

Master of Business Administration - MBA