Katie Manty
SVP, Omnichannel Marketing @Omnicom Health
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WORK HISTORY
SVP, Omnichannel Marketing @Omnicom Health
Set vision for marketing team to deliver stellar customer experience in an omnichannel environment. Develop marketing capabilities with technology partners for streamlined, consistent delivery of tactics. Set data strategy to collect, analyze and predict movement along the marketing funnel. Build common data collection process across partners. Manage multiple agency and client teams to deliver an integrated set of online and offline tactics including paid search, social media, email, web and sales team. Design measurement strategy and implement dashboard of marketing engagement.
EDUCATION
MIT
MS, Management of Technology
Smith College
BA, Computer Science & Economics
ABOUT KATIE MANTY
I facilitate teams to use multiple data sets, create dashboards and derive insights that are essential to executives making bold decisions. EXECUTION: I lead technology initiatives in Sales & Marketing and Customer Service Operations to drive omnichannel customer engagement and marketing effectiveness. DATA-DRIVEN: As a hands on data analyst, I use data to monitor, optimize and change behavior. INSPIRATIONAL: I coach others to help them enhance and grow their career skills. Specialties: Digital Transformation Strategy & Execution Omnichannel Marketing Execution Data & Analytics Execution Customer Experience Blueprints Project Management
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