Katie Allen

Experience

1. North America Brand Marketing Director

   AgReliant Genetics, LLC

   May 2021 — Present

   Set the strategic vision and defined the brand positioning, advertising strategy, digital marketing, content marketing, and customer engagement and experience for 3 seed brands, AgriGold, LG Seeds in the U.S, and PRIDE Seeds in Canada. Managed significant P&L, reporting to the Vice President of Product Management & Marketing. Built a team of 14, hiring, training, and defining the team structure to drive business growth. • Manage a multi-million-dollar annual marketing budget and lead a team of marketing professionals that provide strategy, content marketing, digital marketing, and tactical execution for North American seed brands. • Responsible for all aspects of building and execution of marketing planning, promotion, and experience across all 3 seed brands, with differing go-to-market strategies and channels. • Lead omnichannel communication strategy, investing in a full-mix advertising plan that drove an increase of 7% unaided awareness in 1 year. • Drove market segmentation for seed brand differentiation, including customized research, to define and position multi-brand strategy. • Successful integrated marketing campaign, using market data, industry, and customized research to target the right audience that drove engagement of AgriGold and LG Seeds brand +188% above industry standards. • Through customized research and insights, determined LG Seeds and AgriGold’s unique value proposition, positioning, personality, and supporting messaging to increase revenue. • Drive the digital marketing strategy, including a roadmap to utilize one platform for branded websites to increase efficiencies and scale for the business. • Led agency selection and management, including creative, digital, and engagement firms.

Skills

• Public Relations
• Brand Awareness
• Leadership
• Team Building
• Business Development
• Email Marketing
• Microsoft Office
• Copywriting
• Community Outreach
• Brand Management
• Budgets
• Budgeting
• Marketing Communications
• New Business Development
• Direct Marketing
• Event Planning
• Customer Service
• Brand Development
• Negotiation
• Marketing Management
• Management
• Customer Satisfaction
• Marketing Strategy
• Account Management
• Event Management
• Social Media Marketing
• Transportation
• Marketing
• Advertising
• Strategic Planning
• Social Media