Katie Knipper
Executive Coordinator - Marketing & Cultural @Gibson, Inc.
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WORK HISTORY
Executive Coordinator - Marketing & Cultural @Gibson, Inc.
Nashville, TN, US
Working in music means wearing about hats, but here\'s a look at my day-to-day- Corporate Partnerships: Creating and managing internal systems supporting over 80+ annual partnerships with organizations internationally, streamlining communication between regional teams- Nonprofit Operations: Leading reporting and operations support for Gibson Gives, assisting in the distribution of over $1M in grants and product to organizations supporting music education, wellness, and disaster relief - Public Relations: Co-creating and managing internal workflows to keep track of nearly 100 annual product launches and evergreen campaigns- Marketing: Scheduling, agenda-setting, note-taking, and disseminating information to recenter Gibson\'s strategic marketing efforts- Continuous Process Improvement: Identifying pain points and opportunities for improvement across teams in the marketing umbrella- Coordinating: Calendar management for two highly sought-after women in music, prioritizing immediate needs and crafting timely responses in an ever-changing industry, and managing monthly invoice payments and expense reports within Medius and Concur
EDUCATION
Belmont University
Bachelor of Science - BS, Communication and Media Studies
Lake Placid High School
High School Diploma, General Studies
South Florida State College
Dual Enrollment, General Studies
ABOUT KATIE KNIPPER
Hi there! I\'m Katie, a dynamic Executive Coordinator with a background in developing and implementing strategic communication plans across industries. My career so far has focused on enhancing brand reputation and driving positive media coverage through crafting compelling media campaigns, writing press releases, driving thought leadership operations and managing media relations. Since starting at Gibson, I\'ve been able to hone my strategic marketing mindset as I support our CMO and Director of Cultural Influence through initiatives including corporate partnerships, artist relations, licensing, public relations, internal workflow improvement and nonprofit leadership.I\'m a Belmont University graduate originally from Lake Placid, Florida and I love anything connected to music, film, fashion, and animals. I\'m also a member of the Nashville Junior Chamber and frequently foster through Wags and Walks :) katieknipper.com
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