Katie Kendall

WORK HISTORY

EDUCATION

ABOUT KATIE KENDALL

I\'m an experienced media sales director with a previous background in planning and buying advertising at top UK agencies. My skill set on both the agency and sales side is multi-media with print and digital sales being my current areas of work. I\'m based in Manchester where I head up Bauer Media\'s regional magazine sales team and work with brands such as Heat, Closer, Grazia, TV Choice, Take a Break and Yours. Externally, I enjoy selling to all types of clients from luxury brands and FMCGs to direct response off-the-page advertisers. Internally, I am experienced in managing multiple remote teams at Bauer at director level; I play a key role in ensuring that some of the biggest circulating magazines in the UK hit their commercial plans and go to print each week without a hitch. I\'ve gained a level 5 (distinction) Diploma in Operational/Departmental Management in conjunction with the ILM and City and Guilds. This has helped me gain valuable supplementary knowledge in areas including talent management, business strategy, coaching, developing culture, finance and project management. My current role at Bauer Media involves. o Agency and client sales leadership on Bauer Media\'s lifestyle brands o Managing a team of 3 (1 brand director and 2 account managers)- proactive approach to career development of my team which has resulted in market-beating sales success and extremely low staff turnover o Overseeing brand director responsibilities on Yours and (on occasion) TV Choice and Total TV Guide - leading multiple remote teams, pagination decisions, forecasting and problem solving o Personally generating sales of over £1m per year, overall responsibility for £5m per year o Consultative sales approach which has helped me develop excellent agency and client relationships o Experience in digital sales – e.g. display, programmatic, branded content, affiliate sales, social media o Cross-platform creative solutions sales successes o Managing the complex requirements of direct response advertisers o Comprehensive reporting and budgeting o Extensive experience in insert sales and management Key Achievements o Consistently exceeding team and individual targets o Won ‘sales team of the year\' at the 2019 Bauer Media Awards as leader of the regional magazine team o Distinction - level 5 qualification Operations/Departmental Manager (2022) o Distinction - level 3 qualification Leadership (2018) o Managed regional merger of two separate magazine sales teams into one o Development and Implementation of new reporting processes