Katie Lai

Associate Consultant @The Bruin Group

I’ve helped brands expand into new markets, refresh their brand image, and connect more effectively with customers. For an Asian alcohol distributor, I developed a market entry strategy grounded in sales trend analysis and competitive benchmarking. At a marketing firm, I redesigned client outreach materials, leading to a notable boost in customer satisfaction scores. I also directed a full rebrand for an influencer partnership platform to drive a measurable increase in client acquisition. Along the way, I’ve built skills in market research, competitive analysis, branding, and data-driven strategy.